For Ebay Powersellers, Second Chance Offer is one of the most used and popular features of Ebay.There are a number of reasons for it’s soaring popularity, including the seller’s ability to sell an item to follow-up bidders without having to pay out additional listing fees. The second chance offer becomes applicable if the seller has more than one of the same item or if the original high bidder fails to send payment. Conceivably, a seller could send as many second chance offers as he/she had bids and identical items.
The second chance offer is immediately available upon the close of the auction. This link can be found near the top of the ‘closed auction’ page. After clicking the link, the seller will be prompted with a list of bidders who they may select to receive a second chance offer. This page will display the username and the bid amount so that the seller has a clear view of each bid amount before offering a second chance opportunity. Once selected, the bidder will receive a notification that they are being offered another chance to purchase the item at a ‘Buy Now’ price that is equal to the amount of their last bid. If interested, they will purchase the item immediately. Some buyers are excited to receive another chance to purchase an item they had shown a previous interest in while others may have already purchased something else after being outbid.
While second chance offers do not require that the seller pay a new listing fee, the seller is charged a final value fee is the offer is accepted. If the second chance offer is used regularly, the seller may end up earning a substantial profit with a minimal cost to him/her.
The eBay second chance offer is a valuable tool to both buyers and sellers, but may help sellers to realize a much larger profit margin and increase sales. With the click of a button, the seller has access to all previous bidders and can offer them another chance to own the item. When participating in the second chance offer in an effort to sell more than one identical item, sellers must only use this feature if they have quantity in the exact product as was shown in the auction. A clear understanding of what is being sold and what exactly is being purchased will keep the eBay buyers happy and, in turn, will keep the eBay sellers cashing in on big profits.